How to Win a Digital Landscape

For Kitchen Remodel Experts

Client: Williamtes Construction

Case study of a Website Development by Adverge Marketing

⬇50%

Reduction in Marketing Spend

$27,000

Avg project Value

$389 ➡ $95.6/L

76% CPL Reduction Efficiency

The Challenge

Turning a $3000/mo Lead-Gen Nightmare into a High-Ticket Success Story

Willamette Valley was struggling with a Facebook ad spend of $3,000/mo that yielded a staggering $389 CPL, nearly eight times the industry average of $50.

The campaign was plagued by unqualified leads, bot traffic, and "window shoppers" who were simply price-hunting rather than ready to build, wasting time and money.

This inefficient spend was draining resources without providing the high-ticket general construction projects the company needed to scale sustainably.

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The Approach

Shifting the Focus to High-Intent Authority

Our strategy analyzed and avoid the use of broad targeting to focus exclusively on high-intent inquiries from serious homeowners ready to invest in premium construction.

1. We deployed a FOMO-driven messaging strategy to highlight limited availability and create a sense of exclusivity for their high-ticket services.

2. Crystal-clear CTA designed to filter out casual browsers and attract only committed prospects.

3. Nurture warm leads defined as "more than 12 months" time into an echo chamber funnel for remarketing.

$27,000

avg contract value

The ImplemENTATION

A Precision-Engineered Lead Funnel

We redirected all traffic away from generic forms and into a high-converting, 1-page lead-gen funnel tailored for the construction industry. This funnel showcased a curated project portfolio to build immediate trust and demonstrate superior craftsmanship.

By streamlining the destination, we ensured that every click was nurtured by social proof before the prospect even submitted their details.

~15 QL/mo

Avg Qualified Leads per month

Lead Magnet Setup

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The Optimization

Slashing Spend While Increasing Quality

We aggressively audited the account to eliminate waste, successfully lowering monthly ad spend to $1,500—a 50% reduction in total overhead. By refining audience segments and creative performance, we drove the CPL down to $95.66, significantly closing the gap toward market efficiency. This leaner, meaner approach prioritized lead quality over quantity, ensuring the sales team only spoke to serious buyers.

$389 ➡ $95.6/L

76% reduction in Cost per Leads

The result

An 8-Month Waitlist and Massive ROI

The transformation was absolute, leaving Willamette Valley fully booked 8 months in advance with a steady pipeline of premium work. They are now consistently signing 3–4 new projects every month, with an average contract value of $27,000 per project.

By targeting better, we turned a failing ad account into a predictable, high-revenue engine whilst spending less to Facebook.